What is the Future of Blogging?

October 30, 2009

Here are a couple perspectives on the future of blogging or social media in general. According to Mashable Mind Map: What is the Future of Blogging?, by Steve Rubel, the future of blogging will either grow into something else, possibly something bigger or interconnected or succumb to what he calls Darwinism, where blogging will enter into the extinction of the medium itself. Rubel believes that blogging could become a primary social hub that can aggregate content and information or it could become a social network of its own.

On a more analytical note, in The Future of the Social Web: In Five Eras by Jeremiah Owyang, he describes how the consumer will strengthen communities and this will allow for communities to be empowered in a sense that they will contain the power that the brands itself once embodied. Owyang notes the past, present, and future of social web in eras that depict how the next five years is predicted phase out.

The Five Eras of the Social Web:

1) Era of Social Relationships: People connect to others and share

2) Era of Social Functionality: Social networks become like operating system

3) Era of Social Colonization: Every experience can now be social

4) Era of Social Context: Personalized and accurate content

5) Era of Social Commerce: Communities define future products and services

All together, these overlap and that the idea is that the future of social media will look like this and has already begun to evolve. Thus there is an urgent need for companies to embody the trend and jump in on the conversation. They overlap in a sense that we have already embraced some aspects of each era. For example, we’re already in the era of relationships and we see hints of colonization taking place with Facebook according to Owyang.

The Evolution of the Social Web: From CRM.COM, Posted by Jessica Tsai

After doing research for this topic, I find corporate blogging to be something truly great for the future. With the generation of tech savvy individuals entering the workforce, I do not doubt that communication through web 2.0 will be a problem.

How do you think our future of social media looks?

My Goal for this Blog, Executed in a Nut Shell:

  • Companies that exist in social Media Purgatory need to Listen to what is going on in the blogosphere.
  • Take a look at who’s blogging successfully to be convinced.
  • A blog can really help fix bad press.
  • Newspapers have constructed the best reporting tone yet seem casual.
  • Charities have a unique understanding of transparency and uses blogging to its highest form.
  • There is pitching etiquette to bloggers (they are aware of their power in social media)
  • Blogging in different countries can be a mess. However it is better than not doing one at all because we are now aware of the circumstances. How far can regulation go?
  • Finally, the future of blogging and it’s 5 year plan.  = Transparency!
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